Friday, November 28, 2008

Blogging has come a long way. If you don't know what a blog is, where have you been hiding in the last 10 years? A blog is actually a contraction of the two words: web and log and it's defined as a website where you can publish instantly content about specific topic or theme. A blog used to be served as a venue for running commentaries and views, personal opinions and on a more personal basis, a sort of an online diary. A blog is interactive in a way because readers can leave comments. Today, blogging has acquired a new function and that is in the form of blog marketing.

Blog marketing is internet advertising through web logs. Plain and simple. There are over 70 million blogs and hundreds of social networking sites in the net. These blogs interact one way or another and you can just imagine the traffic that goes on. What better way to utilize blogs? Blog marketing. The advantages of blog marketing over traditional marketing can be summed up as: interactive, collaborative, frequently updates, and has a more personal touch. Let's face it, a business's success not only depends on how great their product is but it also depends on how they reach potential customers through advertising.

Product visibility is the key to good advertising and blog marketing is the key to product exposure. A lot of advertisers are now using blogs to market their products and services. Why? Because blog marketing is viral - it is a word-of-mouth marketing where people pass along marketing messages voluntarily. Viral marketing is almost synonymous to blog marketing and proven to be a highly effective.

If you are an advertiser, there are a lot of websites out there who can meet your need for blog marketing. A new site that is surely gaining popularity is http://www.payingpost.com. Advertisers and bloggers are welcome to check out the site.



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Posted by desperateblogger On 11/28/2008 06:42:00 AM No comments

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