Anyone who is remotely "musical" knows Fender is a brand to contend with in the world of electric guitars. Though the company was not the first to manufacture electric guitars, it nevertheless holds the distinction of being the first guitar company to design and manufacture solid body electric guitars. Past and present notable Fender players include Jimi Hendrix, George Harrison, Kurt Corbain, John Mayer, Bruce Springsteen, Keith Urban and the list goes on. The latest offering is the new Fender Squier.Yup! The Squier Collection of electric guitars is by Fender.